Strong Global Interest in K-Herb Wellness
We are thrilled to announce the successful global debut of Over The Wenzday at Cosmoprof Asia Hong Kong 2025, held at AsiaWorld-Expo from November 12-14.
Our booth (1E-N6D) experienced continuous high traffic throughout the three-day exhibition. We completed over 150 consultations with potential buyers, including representatives from major global distribution corporations. The positive feedback was overwhelming, and numerous follow-up meetings have already been confirmed.
Buyers were particularly drawn to our innovative product lineup featuring Korean herbal medicine (Hanbang)-based wellness bath products, developed using 17 years of clinical experience from our CEO, a Doctor of Korean Medicine.
Products That Captured Attention
Our signature products generated significant interest:
Slush-type Foot Spa Gels
- Foot Relaxing Day - A calming mint-colored gel for everyday stress relief
- Foot Healing Day - A sunset-colored recovery gel for post-exercise care
Jelly Bath Products
- Jelly Blossom Day - An innovative formula that transforms water into a luxurious jelly consistency
Certifications for Global Markets
All Over The Wenzday products currently hold both the European Cosmetics Portal Notification (CPNP) and EVE VEGAN certification. To ensure deeper market penetration, we are also pursuing NMPA certification for the Chinese market and Halal certification for the growing Islamic market.
The Team Behind the Success
This successful debut confirms that Over The Wenzday possesses the competitiveness to succeed in the global market. We will use this exhibition as a springboard to actively enter markets across Asia and beyond.
Our Brand Philosophy
Over The Wenzday represents the combination of Korean traditional herb wisdom and modern spa science. We offer a new relaxation routine for the busy modern individual’s ‘Reset.’ Leveraging our manufacturing expertise that has led trends in the Korean powder gel bath market, we are now ready to bring our products to the global arena with strong price competitiveness.
Stay tuned for more updates as we expand our global presence.
